Marketing is the process by which companies create value for customers, resulting in a strong customer relationship. The service marketing triangle consists of three major areas that are interconnected to each other i.e., need, solution and price.
Great marketing is providing a solution to the customer’s needs in a way that exceeds their expectations. It also means that you need to create value for the price you are setting for that solution. In simpler definition, it means that the restaurant must provide value and exceed expectations based on what the customer wants from that transaction.
Some restaurants are just open for the sake of providing cheapest, affordable food whereas some restaurants focus on interior decor, ambience and events. Both these restaurants, at the end of the day, serve food however, the marketing is changed; the value proposition is changed, the whole process and operation will change.